WHAT & WHY
Goals, Objectives, Advantages, Opportunities
On
this page...
The
goals and purpose of this site:
Instilling
pride in our Area
through
Community Awareness of our local
assets, geographic beauty,
recreational facilities, community
services, educational
institutions, and a large variety
of organizations and interests,
all accessible through various
website links from this Portal.
The Economic
Goal
is to create the habit of checking our Coles County Area Businesses FIRST
for our consumer goods and
services needs, gradually
establishing the custom of
shopping Coles County FIRST,
ultimately spending more of our
income in our own community for
the long range welfare of all. To
contribute towards this goal a
Community Portal or Directory of
Businesses, Services, Agencies,
Organizations, current local news
and events establishes a critical
information source to facilitate
this objective
The
prerequisite is
knowing that such a business
exits, and a means to find
information about the business.
See
FAQs
for answers to addressing this
question and many other Frequently
Asked Questions,
The primary reasons
for out of area shopping are lack
of selection, or perceived lack or
selection, and local consumers
were unaware of the many area
Businesses and services that could
meet their needs.
In
order to maximize the retention of
spendable income and stop the flow
of dollars out we have created a
unique local Web Site that also
address the problem of how can a
consumer find you, or even know
about you, without knowing your
name or Web address. This Web Site
is the Coles County Area “Portal”
developed for Coles County Area
exclusively, which provides
important daily information from
local news, weather and stocks, to
local fuel prices and special
announcements.
There
is also an extensive list with
links to all area agencies and
area promotional sites such as our
natural assets and community
organizations; but of greater
importance to you, we have
provided scores of individual
pages featuring all local
Businesses with a Web Site.
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Creating and promoting a stable and prosperous economy at the
local level, is a paramount
priority for
ColesToday.com.
We
understand that an economically
strong community is the fastest
route to overall well-being. This
in turn contributes to lowering
crime rates, higher health levels
and well being among the members
of our community, as well as
raising social and family values.
This is accomplished by our Program as follows:
-
Encourage re-investing
proceeds from your internet
business income back in
your community;
-
Activating the sale or
exchange of locally made goods
and rendered services among
the community;
-
Creating new non
technical home operated
business and new Jobs among
those who need it the most;
-
Re-distributing among
community neighbors, the
passive income generated by
our various businesses, services and
programs;
-
Encouraging the
interaction and participation
of community members.
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The
Portal is a
kind of “electronic Yellow
Pages,” all Businesses are
listed in categories such as
Restaurants or Automobile Dealers
New or Used, etc; Businesses are
also list in alphabetical name
order on a second page (ALFA). When the
consumer goes to these pages for
information your Business Name and
a link to your Web site appears
and is only a click away to your
site. At this time all Coles County
area Businesses with Web Sites are
listed in the Business pages FREE
of Charge, including the link to
Your Web Site.
The
advantage is obvious: a simple way
for the consumer to find and view
your site WITHOUT knowing your
business name or web address. It
works equally well anywhere in the
World of course, because a typical
searcher wanting local business
information would search for
“Coles County illinois” first
or "Coles County portal", or
"Coles County businesses"
etc. We have submitted our site to
hundreds of search engines which
show up on search using
these logical key words. This is
the only proper method of
searching because you will find,
if for example, you search for
just “auto dealers” on
google.com alone, you will get
114,000 site pages from all over
the World. What are the odds that
they ever open your site? On a
local Portal business Category
page it is nearly a one-hundred
percent likelihood that a searcher
would open your Web Site!
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